PYKATONE / BRAND ASSETS

THE IDENTITY
Our wizard cat is the Pykatone studio symbol. Use the supplied artwork
with its proportions and details intact.

FILES
lockup: the colour wizard cat with the Pykatone name. Black, white and
purple refer to the colour of the lettering; the cat retains its colours.
wordmark: the Pykatone name alone, in black, white or purple.
symbol: the approved full-colour wizard cat, transparent PNG.
All PNGs have transparent backgrounds. Lockups are 2400 x 700 px;
wordmarks are 2000 x 540 px. The symbol is 1254 x 1254 px.
Wordmark SVGs contain outlined vector lettering. Lockup SVGs contain
outlined lettering and an embedded raster symbol, not a vector cat.

USE
Use white lettering on dark backgrounds; black or purple on light ones.
Allow clear space equal to one quarter of the symbol's height, or half
the lettering height around a wordmark. Recommended minimum widths:
lockup 200 px, wordmark 120 px, symbol 64 px.
Do not stretch, rotate, add effects, recolour the cat or place on busy art.

COLOUR
Black #000000 / White #FFFFFF / Studio purple #6C2AA6
Supporting website colours: Ink #14141B / Paper #F5F3EE / Lavender #CBB6F4

TYPE
Outfit Semibold. Lettering is outlined; no font installation is required.
Outfit is licensed under the SIL Open Font License, included in the kit.

CONTACT
For interviews, coverage and asset enquiries: pykatone@gmail.com
https://pykatone.com/
The assets identify Pykatone. Ownership stays with the respective rights
holders; contact the studio for uses beyond editorial coverage.